User-Generated Content Loved By Millennials
Millennials (ages 18-36) will have the greatest combined purchasing power in history. Connecting with the group, however, will require some fresh approaches and new tactics. Millennials don’t respond to traditional media in the same way that other groups do. They prefer user-generated content (UGC) – content generated by their peers. This infographic is based on a survey of 839 millennials conducted by Crowdtap and Ipsos, reveals some statistics behind millennial engagement with media.