Are Trade Shows Worth It?
Trade shows have been known to be an expensive marketing channel to acquire new customers. However, that does not mean that trade shows cant be profitable. Despite the huge barrier to entry to exhibit at a trade show, the industry has been consistently growing and in 2018, it is predicted to hit an all-time high in terms of the number of trade show attendees and exhibitors. This infographic covers the 4 key metrics that you have to pay attention to before registering for a trade show.