When someone follows you on Twitter, you gain a chance to engage with that person over time. Now a 2013 study shows that followers don’t just see your Tweets – they also take actions that benefit your business. Even one follower can benefit your business by sharing content, making purchases and generating word of mouth. Now multiply that benefit by your total number of followers. Then consider Twitter’s 230M monthly active users and the followers you can attract in the future – that’s the real value you can unlock.