Website for any business is the first interaction point with the customer. Most of the times, website designers fail to realize the importance of certain points that can not only create a winning user experience but an aesthetically advanced website design that is liked by users. Before we move onto these points, here are few pointers that could help you realize the importance of usability in any website design from the customer’s perspective.
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Email is everywhere! We use it at work, we use it to communicate with friends and we use it send commercial messages.
Even if you use email marketing on a daily basis, you should remember that if you’re not moving forward you are moving back. You should always look for new ways to improve your email marketing strategy: analyse reports, find new channels, reach new potential customers, develop your content etc. If your actions don’t bring you the ROI you want, try to refine your email marketing strategy. In the infographic below you will find a lot to inspire you on the subject of email marketing.
There are many ways that email can be deployed and we have decided to make a little summary of ideas on how can you use email in your marketing communication.
When someone follows you on Twitter, you gain a chance to engage with that person over time. Now a 2013 study shows that followers don’t just see your Tweets – they also take actions that benefit your business. Even one follower can benefit your business by sharing content, making purchases and generating word of mouth. Now multiply that benefit by your total number of followers. Then consider Twitter’s 230M monthly active users and the followers you can attract in the future – that’s the real value you can unlock.