How to select the perfect Beauty Uniform for Spa & Salons?
Sometimes finding great options isn’t as hard as making a choice among them. And when it comes to spa or beauty workwear, making a choice only gets tougher! But not anymore. The uniform experts at Diamond Designs worked on a checklist of parameters that a uniform must be measured against before you select it as your salon’s or spa’s workwear. We also did a video on this, and if you liked that then you would also enjoy our Infographic!
Egg-Free Baking
Egg-free baking isn’t hard: cookies, cakes or bread are all possible and awesomely delicious. Eggs can be easily replaced with natural ingredients to make things sticky, fluffy, airy or otherwise. Common alternatives to eggs in baking are tahini, applesauce, bananas, applesauce, peanut butter, flours, flaxseeds, a magic trick involving apple cider vinegar and much more. Bon appetite!
Visual Merchandising & the 5 Senses of Retail
When it comes to visual merchandising, most store owners & marketers tend to ignore any other senses other than sight. In some ways, this makes sense, since most customers tend to focus on the visual aspects, but that doesn’t mean they wouldn’t be more than receptive to have their other senses stimulated.
Be it through inducing various moods by leveraging the sense of hearing with great music selections, or through using different scents & fragrances that might resonate with the brand, store atmosphere or just the season (think of cinnamon on Christmas).
Visual merchandising can at times be leveraged through touch (especially related to fabrics for example – think of bedding, sheets etc. A practical example would be displaying various types of fabrics for customers to “feel”.) and even taste (well, yes, this one’s a bit more niche – you do have to sell something food related).
All of this and even more that play into the visual merchandising strategy are detailed in our infographic. We hope you do enjoy and put it to good use.
De-Tariffication of Motor Insurance
When de-tariffication starts, the motor insurance premium will no longer be tariffed, which means that insurance companies will be free to calculate premium on their own. Risk-based pricing will be implemented which means that when determining the price of premium, insurance companies will take into consideration several risk factors, such as Gender of the driver, Age of driver, Vehicle make and model, Driver’s place of residence, Claims history, Use of vehicle and Driver’s occupation. The list could be longer and the risk factors may differ from one insurer to another.
The SEO Guide For Small Businesses
With search engine algorithms changing every quarter and hundreds of factors being judged by search engines before ranking your site, quality search engine optimization (SEO) has baffled many small business owners for a long time now.
While corporate giants and funded startups might enjoy the luxury of hiring deep-pocketed agencies to get this work done, small to medium businesses often struggle when it comes to getting a bang for their buck.
After running hundreds of experiments ( and failing a lot of them as well), here is a detailed infographic by Marketing Masala that gives step by step actionable points as to where to start with the SEO of your small business.
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